Our Glorious Three Components
Simon Talbot from Kraft Foods said: "The name Vegemite iSnack2.0 was chosen based on its personal call to action, relevance to snacking and clear identification of a new and different Vegemite to the original. We believe these three components completely encapsulate the new brand."
The call to iSnack action
Resounds throughout the land
Our glorious three components
Encapsulate the brand
On darkest breakfast tables
Dank dusty Vegemite
Made snacking near-irrelevant
Until we joined the fight
To feed the millions craving
Difference and novelty
We prayed to Kraft for a miracle
And lo! Processed CREAM CHEESE!
No mortal mind conceived this snack
'Twere born in circuit's glow!
In awe we serve to you on crackers
iSnack Two - Point - Ohhhh!
(iSnack 2.0 will now be known as CheesyBite. It's cheesy... and it bites! Kraft Foods would like to remind you that it is no longer directly related to the Philip Morris tobacco empire, since a whole couple of years ago, and would all you people please just shut up about that.)